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10 Popular Selling Tricks in Supermarkets

Background music, lots of great offers and colorful cardboard displays invite consumers to take a tour through the aisles in the supermarket. There is a clever sales strategy behind all of this, because supermarket chains also want to survive and be able to pay their employees. It is therefore important for them to achieve the greatest possible profit with as little effort and effort as possible. 
 
This works best when you point the customer in the right direction. A direction whose goal is to pay a large sum at the checkout. The following article reveals the 10 tricks you can use to seduce you into buying without even realizing it.

Popular Selling Tricks in Supermarkets

10 Popular Selling Tricks in Supermarkets

Trick 1: The bigger the car, the more there has to be

Most of the time, shopping trolleys are huge. Much too big for small purchases in between or a single household. With only a few things in the car, you will find the car empty because of its size and you will be tempted to fill it up properly. Or you think that there is still an infinite amount of space in the car and that the few products in it are not particularly significant in terms of price. You still have enough financial capacity in your wallet - a reason to put many more items in the big shopping cart.

Trick 2: The endless expanses in the supermarket

Have you noticed that the products on the shelves are often not arranged logically? Frying fat can be found next to the shelf for flour, the milk is in the same aisle as the beer and dried fruit is only one shelf further than ketchup - a strategy used by supermarkets to skilfully guide customers through the entire market in search of different items . Because when you pass many shelves, you are often tempted to buy more than what is on your shopping list.

Trick 3: Offers that catch the eye

A supermarket is not a charity, you need to be aware of that. No matter how great the notices, cardboard displays or red price labels, the only goal is that you buy the goods, whether you need them or not. Customers are often dazzled by the generous offers and red pencil prices and do not compare them with other, regularly awarded goods. Usually these are no-name products that are still cheaper than the reduced branded products.

Trick 4: What is important is given small print

Price increases are sometimes cleverly hidden. Cocoa powder has always cost the same, the price is burned into your memory and if the manufacturer increased it, you would notice it immediately. So the price always stays the same. Or? Maybe not quite. Because somewhere on the packaging the amount of cocoa powder in the packaging is small and inconspicuous. And it has decreased almost unnoticed, so that although you pay the same price, you get less cocoa powder. 
 
This is why supermarkets have to provide price-per-100-gram information due to the pursuit of consumer protection, but these price labels are - how should it be otherwise - only printed in very small print on the labels on the shelves.

Trick 5: the stumped goods

This trick is explained simply. Expensive products are on the shelves at eye level, cheap ones in the lower compartment. You buy what you see first, who bothered to crouch down and look on the lower shelf to see if there were cheaper products there.

Trick 6: Fresh fruit and vegetables in the entrance area

The fruit and vegetable department can always be found at the very beginning of a supermarket and there is usually no shortcut from other departments or even from the checkout area. The supermarket suggests right from the start that only good, fresh and healthy items are available here. Not at the greengrocer's on the street, not at the market, no, only here in the supermarket. You will be impressed by the freshness in the supermarket, you will keep going there instead of the greengrocer and the supermarket chains will pay off.

Trick 7: Are bulk packs cheaper?

Some do, and some don't. In general, you associate bulk packs with a lower price, supermarket operators know that and particularly advertise large packs. But look carefully and pay attention to the price per 100 grams or the number of pieces. Sometimes a bulk pack costs as much as two regular small packs of a product.

Trick 8: Limited editions and time-bound specials

You shouldn't miss a bargain, so you also have to buy the reduced toaster, which is only on offer for a week. And do you absolutely need a copy of the tablet, which is limited to one piece per customer? The supermarket manipulates you with such offers and plays with your urge not to miss a bargain.

Trick 9: the mess of seals

Seals of quality are all well and good, they testify to freshness and quality, but if a product was a winner at Stiftung Warentest several years ago, that doesn't say much at the moment. Seals of quality can always be seen in comparison anyway. If the competition scores “Very Good”, then the “Good” rating of another product in the same category is not particularly exciting. So always compare the seals before buying.

Trick 10: The queue - the area of spontaneous purchases

Waiting in line at the checkout is a pain in the ass. To shorten this time, you are offered a lot of great things in the checkout area. Special offers, sometimes including slacks, plants, candy, magazines, and so on. The supermarket knows that they like to spend the waiting time with spontaneous purchases - so watch out for everything that ends up in the cart while you wait to pay for your goods.