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How to Inspire New Customers - 14 Tips For Addressing Customers

Customers want to be perceived as people and to be advised individually. If so, they feel fine. So they trust the seller and are open to his recommendations. Therefore, here are 14 tips on how you as a salesperson can successfully address customers emotionally and individually.

Tips For Addressing Customers

How to Inspire New Customers - 14 Tips For Addressing Customers

1. Program yourself for success.

Do you want to inspire and convince customers? Then ask yourself first: What am I interested in this customer? What am I personally enthusiastic about my product? And: How much do I feel like talking to you? Because sales success begins in the head! The way you think and feel is how you act. And your body language reveals everything about your mood and what you are up to. Make sure you are in a good mood and have clear goals. Because customers love optimistic salespeople.

2. Focus on the moment.

We live in the age of divided attention. Talking a bit on the phone, checking emails at the same time and already thinking about the next task. But the bottom line is that multi-tasking leads to underperformance. Concentrate 100 percent on your customers and the moment. Be there when it counts. Because the customers feel that and then give you their full attention.

3. Care about your customers.

People want to be noticed and respected. This also applies to customers. You feel it intuitively when a salesperson is only interested in the deal. Then he is punished with a "no". Therefore, take a sincere interest in the person behind the customer - their worries and desires, goals and motives. And how do you find out? The easiest way: you ask him.

4. Make common ground.

Connect common ground. People laugh together, toast each other. So keep an eye on your customers. Adjust your body language a little. Use their favorite terms. And most importantly, pay attention to the tone of your voice. Because it tells you the emotions of the customers.

5. Recognize the type of customer.

Customers have different needs when it comes to advice. One customer loves details, the other is quick and easy with the most important things. One person wants you to tell a lot, the next to see something and touch the product. Become a Desires Detective. Explore what the customer wants. Ask him what is important to him and how he would like advice.

6. Emotivate your customers.

People make purchases of pleasure and frustration. You don't just buy factual products, you like good feelings. And you can convey this to them, because your feelings are transmitted. What you need for this is an enthusiasm for the conversation and genuine curiosity about the customer. And most importantly: a lot of enthusiasm for what you do and offer. Because enthusiasm is infectious and makes you want to buy from you.

7. Touch your customers.

What really counts in customer contact is a real togetherness: due to the good mood, the intensive eye contact and your sensitive behavior. Because then the customer's brain switches intuitively to “friend” and “trust” - and then everything is possible. You are welcome to touch customers physically (morally) in emotionally positive moments. This is a sensitive experience that deepens understanding.

8. Make friends with your customers.

Most salespeople get stuck in general terms in their customer relationships. Have the courage to become a friend more personal and so to customers; a friend whom you trust and in whose presence you feel comfortable - and whom you will not want to do without any longer anytime soon.

9. Get feedback.

What you say is good and beautiful. What is decisive for the mood and success, however, is what is received by the customer. Pay attention to how the other person reacts to your statements and your behavior. What if you are unsure what he's thinking? Then ask him. This brings immediate results and gives the customer the good feeling of being noticed.

10. Have the conversation.

Questions can help lead conversations and show how much you care about customers. But all of this becomes worthless if your questions are not followed by regular breaks. Breaks have a confident effect, bring calm into the conversation, give the customer time to answer and give you the opportunity to observe his reaction and to justify the next thoughts. The same applies here: If you are genuinely interested in the customer, then your question will sound that way too. So the customer answers openly.

11. Position yourself.

Customers trust sellers who have a clear point of view, make binding statements and give specific recommendations. So have the courage to be clear. And if you disagree with the customer, just say it openly.

12. Become a brand.

Customers love and trust brands - that is, companies and products with a high recognition value and an emotional message. This also applies to sellers! That is why the most successful sellers are those who show rough edges and sell with passion. So be authentic. Show yourself as you are and make yourself accessible and understandable for your customers.

13. Develop the customer relationship.

How do you talk to friends? Certainly more personal today than when you first met, right? Make sure that your approach to customers also develops. Take the first step. Address customers increasingly personally on the phone, in conversation and in emails. And delve into specific personal topics that your customer has spoken about and that are important to them.

14. Find the decision.

Well-founded advice is good; to close the sale, even better. Be determined to get a result. The customer not only feels this, he even expects it if everything is right in conversation and contact. So when the time is right, you can tell him what the next steps are - regardless of whether it is a follow-up appointment or a graduation. Don't worry, the customer will say "no" if they don't want to.