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7 Tips to Get More Customers in Your Business

The year 2021 is still young, but you shouldn't lose any time now to develop the right strategy for a successful year. Of course, a steadily growing and satisfied customer base and effective customer loyalty are essential for every company, regardless of the industry. With our 7 tips we will help you to keep existing customers, to reach new ones and to win over former ones. The new year will be another successful chapter in your company's history.

Tips to Get More Customers in Your Business

7 Tips to Get More Customers in Your Business

1. Know your customer

The first step in any business planning should start with a detailed profile of your customers. Because attracting new customers only works if you know them. Based on the product you are offering, you should be clear about which target group you want to address. It is no longer sufficient to only superficially know about your customers - you should rather know essential information such as average age, gender or their interests. On the one hand, you can use this data to continuously improve your product and, on the other hand, you can adapt your marketing measures to ensure that you reach your target group.
 
A good way to get such essential data is through surveys. Tools such as SurveyMonkey can help you to create tailor-made online surveys with which you can get to know your customers and their wishes better. Another possibility is the guest WLAN access from Socialwave. When the customer uses your public network, the portal automatically collects data and makes this available to you as statistics.

2. Enhance the shopping experience

However, you should also get to know your customers apart from the product range. Also give the customers the opportunity to give you feedback about their visit to you. You can use the wishes and suggestions expressed in this context to improve your shopping experience. In this way, they ensure that the customer enjoys being in your store. 
 
A representative survey by the digital association Bitkom showed that around half of all Internet users aged 14 and over would like to have a hotspot when shopping in order to save their own data volume. Surveys in the hotel industry also showed similar findings. Free WiFi access helps customers to bridge waiting times or to take advantage of your online offer.

3. Increase your public image

So that your existing customers recommend you to others, you need a good product that is based on the desired requirements. You can secure a growing influx of new customers just through word of mouth. This external effect can, however, be promoted through further targeted measures. Visit, for example, trade fairs and give presentations. At the same time, you should always use various media to draw attention to special offers, discount campaigns and new products. 
 
This is where it pays off if you have an email address for your customers and prospects through which you can get in contact. With effective newsletter marketing (but also with classic print media) you keep everyone up to date and strengthen your customer loyalty. It also helps you reactivate customers who have not been in your store for a long time.

4. Have a presence online

This external effect can be increased especially through a strong online presence. A well-structured and trendy website is now standard in every industry. An online shop, which enables your customers to access your offer around the clock, is particularly good in retail.
 
Also, don't underestimate the impact social media can have! A Facebook page that announces new products and on which the customer can share his shopping experience with others enables you to improve your external image many times over. Or write a blog and share interesting articles from your industry and new products with your customers.

5. Offer the best service

Nowadays, a good product alone is often not enough. Negative press about inadequate customer service and support can cost a business its most loyal customers. Since customer reviews are more publicly available than ever in the days of Google reviews, Tripadvisor, or Yelp, it is all the more important to offer good customer service. Because of their public impact, good reviews are very attractive to potential customers. 
 
At the same time, good support ensures you loyal customers. Don't be afraid to actively ask your customers for feedback, be it in person or via social media. Via Socialwave's WLAN portal, you can direct visitors to your business to your Facebook or Google page so that they can leave you a review there.

6. Team up

A good way to generate new customers in the marketing world is called a "host-beneficiary" arrangement. A startup, the “beneficiary”, joins an already established business, the “host”. The "host" offers its loyal customers a special offer from the startup as a reward. While the established business rewards its loyal customers for free, the newcomer receives new customer contacts for little money. Of course, this is only possible if both companies address a similar target group.

7. Stand out

The most important tip for a continuous influx of new customers remains: Stand out from the crowd! Be it a sophisticated product, excellent service, tempting offers, a strong online presence or an attractive facility - use every opportunity to stand out! This is the only way to give the customer a reason to prefer your offer to the competition.

Conclusion

A loyal and steadily growing customer base is essential for any business that wants to establish itself over a longer period of time, but at the same time there are many different ways to achieve just that.